Blog
SEO, GEO, DoFollow links, and fair pricing — insights on brand mentions and the mention.media marketplace.
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Link building in AI search: what changes and what stays
Link building in AI search: what changes, what stays, which signals matter, and a three-month plan for advertisers focused on editorial mentions.
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Link marketplace pricing: models and fees compared
Commission, markup, resale or a fixed fee: link marketplace pricing models compared, with worked examples and a break-even point at €119.80 media price.
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DoFollow vs. nofollow: what advertisers need to know
DoFollow or nofollow? Learn what to expect from each format, what to clarify in the briefing and how to value placements with and without a DoFollow link.
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AI search and links: which sources it trusts and cites
How does AI search choose sources? Learn the role of authority, mentions, variety and freshness, and what that means for choosing your media outlets.
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GAIO explained: definition, scope and media mentions
GAIO explained: what Generative AI Optimisation is, how it differs from SEO, GEO and AEO, and why mentions in independent media are the lever that matters.
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Link building: is it getting harder? An honest answer
Link building has become harder in some ways and easier in others. We assess honestly what no longer works and what a small team should do now.
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Google AI Overviews visibility: a practical guide
Build visibility in Google's AI Overviews and AI Mode in seven practical steps, from indexing to measurement, with a checklist for the next 90 days.
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Editorial links: building authority through editorial mentions
Editorial links explained: what makes a link editorial, how it differs from an advertorial, and how to plan mentions that fit the publisher's topic.
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Digital PR patterns: what brands can learn for brand mentions
Timing, expert positioning and topics over product pitches: apply these digital PR patterns to booked mentions for more visibility in search and AI answers.
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